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Please look at One Little World because I’m really obsessed. This amazing man has people call a voicemail and talk about their secrets. He then adds music to it and posts it on his website. I secretly wish I had something to call about. But alas, I don’t think eating too much peanut butter (my guiltiest of guilty pleasures) is really a problem.

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Post 26 11.29.11

Find my website here

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Post 25 11.28.11

Curtis Johnson has some pretty phenomenal photography for ad campaigns. My favorite is the image of the hand holding the rain cloud. There aren’t any descriptions for the pictures which made it hard to figure out what each image was and ad for, but it was kind of fun to try and figure out what message he was trying to get across in each ad.

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Post 24 11.27.11

I very, very rarely hear an ad on the radio that I like. That’s why when I stumbled on this page on Luke Sullivan’s blog I was so relieved to finally hear some decent radio campaigns! 

Every time an ad comes on the radio I immediately change the channel or turn the volume down. If more ads were like this though, I wouldn’t have to!

What makes these ads so much better than all the other ads we hear on the radio every  day? Well, sound effects for one thing. The first one has the best sound effects I’ve heard in an ad. But also, the ads manage to tell a story. For example, “The Fast Food Guy” spot tells the whole story of the fast food worker’s education and the listener is able to create a story based on the fact that he is now working a drive through. The ability for these ads to tell stories help captivate the listeners so that they listen for the whole ad, instead of changing the station or turning the volume down.

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Post 23 11.27.11

I found this video on IDEO’s website and thought it had some pretty interesting ideas about design thinking and where it is headed. Tim Brown is a design thinking expert from what I gather, and even has his own blog about design thinking.

I think he perfectly describes design thinking when he states, “Design thinking begins with Intergrative thinking. And that’s the opposing ideas and opposing constraints to create new solutions. In the case of design that means balancing desirability with technical feasability and economic viability.”

Tim had some great examples of this here and here.

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Post 22 11.27.11
 All of my roommates own iPhones. So, I did it. I gave in. I finally got an iPhone. And oh my god. They’re amazing.
It’s amazing now how much I can do now- check email, facebook, twitter, and even pandora!
I am really beginning to understand how much the world’s iPhone obsession is affecting every facet of advertising. Like the millions of other iPhone owners, I am now constantly connected to some form of social media. I respect companies and advertising firms a lot more now who have grasped this iPhone revolution and created campaigns that focus on reaching out to iPhone owners. By making apps that revolve around their products they can create an interactive advertising experience that can reach out to millions of people.
Some good examples:
Volkswagen created an app that lets users interact with their billboards
Chipotle lets you order food through an app
Banks, such as Wells Fargo, are now letting costumers use apps to transfer money

Post 22 11.27.11

 All of my roommates own iPhones. So, I did it. I gave in. I finally got an iPhone. And oh my god. They’re amazing.

It’s amazing now how much I can do now- check email, facebook, twitter, and even pandora!

I am really beginning to understand how much the world’s iPhone obsession is affecting every facet of advertising. Like the millions of other iPhone owners, I am now constantly connected to some form of social media. I respect companies and advertising firms a lot more now who have grasped this iPhone revolution and created campaigns that focus on reaching out to iPhone owners. By making apps that revolve around their products they can create an interactive advertising experience that can reach out to millions of people.

Some good examples:

Volkswagen created an app that lets users interact with their billboards

Chipotle lets you order food through an app

Banks, such as Wells Fargo, are now letting costumers use apps to transfer money

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Post 21 11.27.11

I’ve been teased before for having a bucket list so early in my life. People always ask me why I have a bucket list at age 20 if I don’t plan on dying for at least another 60 years. I’ve never really understood why one has to be towards the end of their life in order to create a bucket list. I believe that now is the best time to for me to start doing things that matter to me.

That’s why, when I was mindlessly clicking away on StumbleUpon one night, I was so excited to find this Before I die wall. It is the perfect way to get people to start thinking about things that are important to them and setting goals for themselves.

Candy Chang, the creator of the wall, has some really cool artwork. I’m really impressed with her website. All of her work is so simple but has such a big impact. Her New Orleans project killed me too. New Orleans is easily my favorite city in America, and she perfectly captured how I feel whenever I visit!

And now, just for you guys, I will share my own personal bucket list:

1. Visit Auschwitz

2. Attend the World Cup

3. Watch the New York City Ballet’s Nutcracker

4. Wear a big hat to a horse race

5. Compete in a Triathlon/run a marathon

Take a minute and think about what you would put on your bucket list. It always puts a lot of things into perspective.

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Post 20 11.26.11
Over the break I did some research on media planning for an upcoming project. Turns out, I know very little about media planning! I had no idea how much the profession has changed in the past decade.
Before, media planners had 4 or 5 different outlets they could choose from. But now they have hundreds of different outlets thanks to the worldwide social media phenomenon. Sites like Facebook allow consumers to communicate with each other about different brands, creating a completely new outlet for reaching consumers that media planners must consider now.
Through all my research I came to the conclusion that media planners must perfectly balance creativity with strategy. They must have enough strategy to analyze data and understand what their audience, while also having enough creativity to effectively reach their audience.
The ad above is interesting in that it implys that companys are willingly getting rid of their media planning department. But now is the most crucial time to have a media planner, when media use and networking are at an all time high and are only continuing to grow.

Post 20 11.26.11

Over the break I did some research on media planning for an upcoming project. Turns out, I know very little about media planning! I had no idea how much the profession has changed in the past decade.

Before, media planners had 4 or 5 different outlets they could choose from. But now they have hundreds of different outlets thanks to the worldwide social media phenomenon. Sites like Facebook allow consumers to communicate with each other about different brands, creating a completely new outlet for reaching consumers that media planners must consider now.

Through all my research I came to the conclusion that media planners must perfectly balance creativity with strategy. They must have enough strategy to analyze data and understand what their audience, while also having enough creativity to effectively reach their audience.

The ad above is interesting in that it implys that companys are willingly getting rid of their media planning department. But now is the most crucial time to have a media planner, when media use and networking are at an all time high and are only continuing to grow.

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Post 18 11.26.11
With sites like Pinterest and Tumblr becoming popular today people are able to curate their own pages with things they find throughout the internet.This got me thinking about concept boards, and their contribution to the creative process.
We’ve talked about concept boards in Creative Strategist before, as well as being a curator of information. Medium Bold describes concept boards as boards that “enable exploration of visual directions without using final content or imagery.”
In high school I always loved making collages, and would make them whenever I was feeling stressed or overworked to calm my brain down. For me, collecting images and putting them together to create a new and different final product was helpful because it helped me organize my thoughts. Even if it was as simple as making a collage about the color green, I had a focused direction with limitless options of how to execute it and I often surprised myself with the final product.
Concept boards are helpful for the creative process in that they give direction while still allowing room for new ideas to develop. Concept boards are helpful for creative processes that begin with a jumble of ideas that must be sorted through in order to find the final idea.

Post 18 11.26.11

With sites like Pinterest and Tumblr becoming popular today people are able to curate their own pages with things they find throughout the internet.This got me thinking about concept boards, and their contribution to the creative process.

We’ve talked about concept boards in Creative Strategist before, as well as being a curator of information. Medium Bold describes concept boards as boards that “enable exploration of visual directions without using final content or imagery.”

In high school I always loved making collages, and would make them whenever I was feeling stressed or overworked to calm my brain down. For me, collecting images and putting them together to create a new and different final product was helpful because it helped me organize my thoughts. Even if it was as simple as making a collage about the color green, I had a focused direction with limitless options of how to execute it and I often surprised myself with the final product.

Concept boards are helpful for the creative process in that they give direction while still allowing room for new ideas to develop. Concept boards are helpful for creative processes that begin with a jumble of ideas that must be sorted through in order to find the final idea.

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Post 17 11.24.11
Today is a day when everyone gets to sit down with family, be happy, and eat lots of food. These couple of months are always my favorite time of year! Everyone is so merry and appreciative of what they have. This year, I’m thankful for the many travel opportunities I have been given, especially my upcoming trip to Siena, Italy where I’ll be spending three months studying abroad. Let’s just say if they would give a grade in eating pasta, I’d earn an A+.
And now, I close the computer and enjoy the holiday. No home work, no stress, just family.
“So  often we dwell on the things that seem impossible rather than on the  things that are possible. So often we are depressed by what remains to  be done and forget to be thankful for all that has been done.” - Marian Wright Edelman
Happy Feasting!

Post 17 11.24.11

Today is a day when everyone gets to sit down with family, be happy, and eat lots of food. These couple of months are always my favorite time of year! Everyone is so merry and appreciative of what they have. This year, I’m thankful for the many travel opportunities I have been given, especially my upcoming trip to Siena, Italy where I’ll be spending three months studying abroad. Let’s just say if they would give a grade in eating pasta, I’d earn an A+.

And now, I close the computer and enjoy the holiday. No home work, no stress, just family.

So often we dwell on the things that seem impossible rather than on the things that are possible. So often we are depressed by what remains to be done and forget to be thankful for all that has been done.” - Marian Wright Edelman

Happy Feasting!